Privacy Policies

What does this privacy policy cover?

Storetail takes your privacy very seriously. This Privacy Policy governs and details the main privacy principles Storetail (“we,” “us,” “our”) applies to the data we collect and process through our services. This Privacy Policy describes how Storetail collects, uses, shares and secures personal information through our services, and also describes your choices regarding our use and your access to your personal information.
To read the privacy policy governing our corporate website only, please click here.

Storetail Services

Storetail is a France based tech company, that has been developing a technology that provide you, as a shopper, with an improved and personalized experience when you browse one of our Retail partner website, by showing you promoted products that match your purchasing habits. For instance, if you regularly purchase dog food, our tech has been built to anticipate that you would better enjoy your shopping experience if you see the latest pet food offer or brand-new dog product, rather than a random offer or new product that will not match your needs.

To do so, we use cookies with a pseudonymous ID (i.e. random characters), that allow us to better understand your activity on a specific web browser. Since we take data privacy very seriously, we DO NOT collect any Personal Identifiable Information (PII) such as name, age, sexual orientation, address, nationality, etc. In any case, and especially if you allow us to improve your shopping experience, please know that the privacy of your data have always been our highest priority.

We make our best efforts so that you can better manage your right to opt-out to from tracking technology providers. This does not mean that you will no longer see advertising and promoted products, but simply that it will not be personalized to your needs anymore. You can easily manage your consent regarding the use of your pseudonymous data directly on this page.

Besides, we have taken extensive technical and organizational measures to secure your data against potential risks, such as unauthorized login or access, unauthorized perusal, amendment or distribution, as well as against loss, deletion or misuse. In addition, in order to protect your data against unauthorized access by third parties when being transmitted, we secure data transmissions using SSL encryption. This is a standard encryption procedure for online services, particularly for the Internet.

Finally, and most importantly, we do not resell your data to third party company. Every single data we retain is exclusively stored in European Union. We retain your data: (i) As long as you have consented to this as part of processing, until you withdraw your consent, (ii) As long as we need the data to undertake an agreement, until the contractual relationship with you ceases or legal retention periods expire, (iii) As long as we use the data based on a legitimate interest, until your overriding interest obliges us to delete or anonymize them.

If you have need any further information or have any questions, please do not hesitate to use our contact form on our website or send us an email at

There are many resources available on the web to learn more about these concepts. Although we have no responsibility for the content of these sites, we offer the following as good places to learn more:


All About Cookies:


info, For Consumers page:

The Network Advertising Initiativ:

In the EU:

About web browser cookie settings:

Internet Explorer:

Data Collection and Use

We do not know who you are. We only collect and use technical pseudonymous data relating to your browsing navigation to display personalized advertisements.

The collection of your personal data is based on your consent: Storetail acts as a joint controller together with its clients who have, when required by law, informed you and collected your consent to cookie (or other tracking technologies) dropping for the purpose of serving targeted advertising, for instance through a dedicated banner on their website. You may withdraw any consent to personal data processing at any time.

We collect browsing information

To serve relevant ads, we have to be able to single out patterns but we never willingly store data that would allow identification of a person (such as name, surname, phone number, address, etc.). We collect data related to your browsing activity through cookies or advertising IDs that record:
• events related to your activity on our Retail partner’s website (such as the number of pages viewed, the products you viewed on that website, your searches made on our Retail partner’s website)
• information related to your device (device type, operating system, version)
• non-precise information related to your geography and derived from the IP address of your connection (in order to serve you ads only for products and services available in your country, region or city). We DO NOT store IP address.
We also gather certain information automatically. This information may include browser type, referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends and optimize our services.

We do not collect any identifying information

We do not know who you are. We do not know your address, your place of work, your date of birth, your email address, your phone number.
We do not collect hardware-based identifiers such as UDID or MAC Address.
We do not collect sensitive information (such as religion, political opinion, health…).
We do not create segments to specifically target children under 16 years old.
We do not process any information which could be used by Storetail directly to determine the personal identity of users.
We collect information in order to increase the relevancy of the ads being displayed to you. The data we collect is also used for reporting purposes, to give our clients and partners more information about the performance of their advertising campaigns, and to improve performance over time.
Storetail uses OVH for storing the Storetail data.

Data security and retention

We retain the technical data that we collect for up to 13 months from the date of collection. Our cookies expire 13 months after they are last updated.
Legal Notice
In certain situations, Storetail may be required to disclose data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
We may also disclose your information as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. If Storetail is involved in a merger, acquisition, dissolution or sale of all or a portion of its assets, Storetail reserves the right to disclose or transfer your information, and you will be notified via email and/or a prominent notice on our website of any change in ownership, uses of your personal information, and choices you may have regarding your personal information.
We do not share your information with third parties for their promotional purposes. We may share your information with our subsidiaries, affiliated companies, and trusted third party service providers working under the instruction of Storetail, such as a hosting provider or data center, exclusively for storage purposes. Such third parties who provide services on our behalf are authorized to process your personal information only as strictly necessary to provide these services to us. We of course remain responsible for making sure they commit themselves to adhere to this privacy policy and applicable data protection legislation by signing a data processing agreement.

Changes to our privacy policy

Please note that we may update or change this privacy policy. If we revise our privacy policy, we will post those changes to this privacy statement, and to other places we deem appropriate, so that you are aware of what information we collect, how we use it, and under what circumstances, if any we disclose it. If we make any material changes we will notify you by means of a notice on this site prior to the change becoming effective. Please click here for the latest version of the privacy policy.

Last updated: 2018/10/15

Contact Us

Capital: € 47529.26
Registration No: 800 195 273 RCS Nanterre
Address: 7, rue Pasteur – 92300 Levallois-Perret (France)
Tel: +33(0)1 70 08 35 17
Email address:
Storetail is data controller.

Upon request, Storetail will provide you with information about whether we hold any of your personal information. You may access or request deletion of your personal information by contacting us as described below. We will respond to your request within a reasonable timeframe.

Rectification and erasure. You may request Storetail the rectification of inaccurate personal data concerning you, as well as the completion of incomplete personal data. You may also request Storetail to erase without undue delay your personal data when it is no longer necessary for Storetail to retain such data.

Portability. Upon request, Storetail will provide you with the personal data you that provided to us and, if possible, will communicate this information directly to another data controller of your choice in a portable format when the processing is based on consent or contract.

For any questions on this Privacy Policy or our data practices, you can contact our Data Protection Officer:
By email: or,
By mail: DPO-STORETAIL – 32 Rue Blanche -75009 Paris – France
If you have an unresolved privacy or data use concern, you may also lodge a complaint with a supervisory authority, for instance in France: CNIL (