Storetail is thrilled and proud to have won, together with our partners Groupe SEB and Darty, a double prize at the “Nuit des Rois” 5th edition on March 15th, 2018.
- Winner of the category Connected Commerce & Drive to Store
- Grand Winner of the Grand Prix of this 5th edition
The “Nuit des Rois”, organized by Viuz.com, rewards the most innovative and most performant digital marketing activations, selected by a jury of professionals.
More details about the case that won this double prize:
In order to boost sales and increase the visibility of its products during the Christmas period, Groupe SEB chose Storetail to support its strategic presence on Darty.com.
Together, we orchestrated a 1-month E-Retail Media campaign on Darty.com right before Xmas, featuring the innovative technology developed by Storetail, the DRA or Dynamic Retail Acquisition.
The implementation of the DRA technology enabled Groupe SEB to overcome expectations by reaching great results:
- the sales of promoted products increased by 84%
- the Return On Advertising Spending (ROAS) reached 4.6. That is, €4.6 was generated for every €1 invested.